Nowadays, before buying any beauty products, I really do my researches (with the tiny little exception of eyeshadow palettes, blame it on my addiction!!!). Basically, like everybody I guess, I’m looking for Holy Grail’s status, ratings, bestsellers, you know the whole shebang!!! I never consider famous YouTubers’ opinions, as I’ve been burn so many times (Sponsorship brings the worst in some people $$$, not everyone I know, but too many for my taste)!!!
But what about bad reviews out there, are they killing a product??? I think they are!! I myself, don’t really mind writing about products that didn’t work for me; I’m more tempered about the matter though. When I first started blogging, I was quite harsh about the duds of this world (I wanted so badly to prevent someone else from spending a fortune on those awful items), but I’ve nuanced my reviews a lot by adding why a product doesn’t work for me; this WHY is important, because it’s mostly what other girls are looking for. There are no BAD PRODUCTS (I keep repeating this in my head, because I experienced so many bad adventures with beauty products), there is just BAD REVIEWS.
The power of reviews is such that it can break a company that is barely starting up or take another one to stardom by *sponsorship* or by having really good products. Who had heard of Gerard Cosmetics (aka Whitening Lightning) or all the Colour Pops of this world 3 years ago?!? It will be interesting to see where will GC end up after the “Ugly” name calling and Jaclyn Hill cutting all strings with them!! 1995 lipstick is already a thing of the past 💄😒 Weird Fact: I am guilty of telling one of my friends to go buy GC lip glosses because “they are so good”, without having ever tried them myself !!! Powerful these reviews? You BET !!!
Writing reviews take some efforts: when I find an interesting product with awful ratings (If you don’t know, I always go for the underdogs – literally), I always try to find some positive aspects, certain ways to make the product work better or I mention that it was just a plain, great BARGAIN (Ingrid stop blabbing and give an example dammit)! This summer, when bareMinerals launched a set called “Bronzed & Luminous” that included two palettes with eyeshadows, blushes, bronzers, highlighters and glosses, I was instantly curious and convinced in purchasing it since I already love bareMinerals “READY” eyeshadows so much. But when I started to read the reviews, man (oups, mostly women are reading this!), they were so bad, I changed my mind. So I didn’t grab it and, ratings helping, this set went on sale almost right away. But, you know me: palettes+sale+bareMinerals+addiction, I kept thinking about it so I went in-store to swatch the powders and, bargain helping I caved in and 💥POW💥, it was mine. Reviews stated these facts over and over again: badly pigmented, way too soft of a look, just made for fair skin girls … Totally what I was looking for and you know what: It’s an AMAZING SET. I love the fact that mornings, when I wake up at 3:15AM to go to work and don’t have time to blend and be precise, this set makes it so easy to get me out of my apartment in no time while giving me that natural, polish, youthful sun-kissed makeup without any effort !!! 😉😏
Bad reviews are product killers and they are often right on point, but from time to time, it’s good to overlook them if it’s a brand you usually love … And there is always something called RETURNING Policies 😂
Do you have underrated products that you adore? Will you buy a bad reviewed item?
5/5 for all of you my Beauties because you are the BEST.