Last week, I wrote a post about Bad Reviews and its impact. I received so many comments that all your thoughts and opinions on the matter made think of today’s subject: Is the Price we pay influencing our expectation?!? An example suggests some kind of answer: If I would buy a 100$ eyeshadow palette, I would expect no less than perfection: one little tiny flaw and I would be returning it in no time.
It’s also fair to say that I tend to be less harsh and drastic with drugstores’ items since, in the back of my mind, I never expect the moon and stars. On sale/last chance products are the same: in the last year, I bought 3 eyeshadow palettes (Surprise-Surprise) that were on clearance ,Urban Decay “Pulp Fiction”, Nars “New Wave” & Stila “In The Light”. Never in a million years would I have bought these when they first came out, at their initial price anyway. Urban Decay “Pulp Fiction” is, without a doubt, one of the best palette I own hands down. Am I raving about it because I paid 16$ for it?!? Here is the million dollar question!!! In retrospect, knowing the quality, I would probably have paid the full asking price. The fact that it was a steal at 16$ just makes me happier!!!
On the other hand, Nars “New Wave” palette, bought for a mere 8$, is barely OK, and I would be mortified if I would have spent 60$ for it: I only use 3 shades out of the 6 and I’m still a happy camper considering the price tag (In my mind, 8$ is the real value! I love Nars but their eyeshadows are always a miss for me).
Stila “In The Light” is another lifetime favourite bought for just 19$: it’s shimmer at its best, a total holiday, night on the town, party palette with a perfect formula. For me, I just couldn’t justify a 50$ price tag but on clearance, this beauty is a great addition to my collection.
I just reviewed Becca’s Ombre Rouge eye palette and I paid 48$ for 5 eyeshadows!! Crazy right? Well you know what, it’s worth every penny since this palette is outstanding! I will use it up until I hit pan on the 5 shades (like it will ever happen! Wishful thinking and it’s what I’m telling Beard Man – the poor guy is searching for spaces in the bathroom to just put away his toothbrush).
Enter the price-quality relationship. When we go on a shopping spree (or on the Sephora website), we should use a product’s price to determine if the product is affordable. However, we unfortunately use a product’s price as a measure of product quality. If we consider all those Facebook, Instagram and Twitter of this world now involved in reprogramming our brain, makeup addicts like ourselves are now influenced by other consumers (or addicts). So when someone is raving about a new palette (it must be me!! 😉), it modifies the way we now perceive this product… and a higher price is now the norm. As companies with high quality products spend more on advertising than companies offering low-end products, we are subjugated by targeted marketing. With that in mind, who are we kidding, the price tag does influence how we view/review a product!?! I never paid 50$ for a foundation but when I will, it better makes my face look like a baby’s butt. Seriously a 50$ price tag foundation is mostly the result of marketing costs, R&D, and other variables not even relevant to product characteristics; it’s all economics and finances!!
In conclusion, you get what you pay for when what you want, is what others want.
The most important thing for us, makeup fanatics, is to always feel like we have our money’s worth and great value for money. That’s probably why I love value sets so much and probably why I don’t buy anything at the drugstore, unless it’s on sale !!! It’s all a matter of perception I guess….