I almost had a heart attack when I visited my local drugstore this week and saw Revlon’s Colorstay Foundation for 18.99$CND. You heard me right!!! What? When?Why? Did I miss the note, email, text message or carrier pigeon saying that from now on, they would double the price of all their products? I do own a Revlon Colorstay foundation from a year ago with a price tag still stuck to it: 6.99$ (Note: I hate that watery foundation) … So, a year later, Voila! a 12$ increase! Next to the Revlon section, sits the L’Oréal display with their “La Palette Nude” on sale for 27.99$ What? When? Why? Unless one of you tells me that this eyeshadow palette is the 8th wonder of the world, I think we can no longer claim that drugstore means AFFORDABLE!
That day, I was eyeing all these products and more than 75% of them were now over 10$. Random nail polishes at 7.99$, lipsticks and glosses over 10$, and so many others overpriced. In this economy, bargain hunting is now a sport that we have to excel in (flyers and coupons here I come)!!! I don’t know if I was brought up correctly or am I just plain cheap, I refuse to buy the full asking price for drugstore products. Am I the only one?!? I mean, products DO go on sale or on clearance (lucky us!), because of all those ever-changing collections and product developments that occurs, mainly with the popular brands like Maybelline, L’Oréal, Revlon ...
Am I ranting for nothing? Are the new prices a result of superior qualities, larger amounts of product, trends??? As I always try to get my hard-earned money’s worth, I can easily prove that you get better value for money buying the upcoming Holiday value sets from let’s say Sephora than generic drugstore items … Let’s have some fun shall we? I just bought the new Sephora Favorites “Brow Raising Brow Wardrobe” for 48$CAN (40$US). With the exception of Kat Von D’s Tattoo Brow that I still have to test the longevity, we will agree that all items included are superstar products?!! At Ulta, the same 40$ gets me, at regular price :
Revlon Tweezer 6.99$ (The cheapest I could find)
NYX Brow pencil 9.99$ (Amazing!I love this pencil)
NYX Eyebrow Push-Up Bra 9.99$
Maybelline Brow Precise Shaping Pencil 7.99$
Ulta Eyebrow gel 6.00$ …
I am already at 41$ (while omitting the KVD and of course, the random mirror!). For me, based on a simple quality-price ratio, it’s a no-brainer! For the same price, to be able to get high-quality products in Sephora’s value set is a deal, but also a steal. Maybe drugstores are just trying to get hold of those compulsive buyers or maybe they are capitalizing on a our long-established perception that drugstore’s products are just inexpensive.😏
Is it just a Canadian thing or worldwide trend? Is the gap between drugstores and higher brands getting narrower by the minute? I am not talking about Chanel, Tom Ford, Charlotte Tillbury here, I consider those more as luxury items…
Give me your thoughts on the matter!!!
Have a great week