I’m not per se what you would define a successful Beauty Blogger: I don’t have followers by the millions, I don’t go to all makeup events and I don’t have my own beauty line but I’ve been writing posts for long enough to know what I’m talking about. Here are some amazing tips that will get the ball rolling and help you in achieving your personal goals. I certainly wished that I read those when I started my blog, almost 2 years ago.
I recently read that 90% of Beauty Bloggers quit before they hit their second year anniversary. The dropout rate is about 50% for Photography, Food Recipes, Healthy Lifestyle, Diet & Book Review Blogs! You are probably wandering why? Easy: the beauty world is becoming pretty saturated & new bloggers have almost 0 chance of making a career out of beauty blogging. Why on earth did I wrote those tips? Because Beauty Blogging (all blogging in fact) is born from a passion and you want to share your enthusiasm with other aficionados, give some insights and probably meet wonderful people with the same dedication. These tips, I modestly think could fast forward you into the blogosphere faster than the trial and error method.
♥ Find Your Niche ♥
Blogging on anything and everything is fine but writers who find their “Niche” perform better. What makes you unique? Do you have hooded eyes and make the most beautiful eye look? Are you a skincare junkie that knows all about acne? Are you creating easy hairstyles? Are you trying every foundation in the market & are very knowledgable about them? Is your nail art ideas making your entourage jealous? Are you just using cruelty-free products?
Like anything in life, specialization is differentiation!! You always want to be different, unique to make you stand out from the crowd.
♥ Time is a Big Factor ♥
When the idea of launching our personal blog pops into our head, we all think that it will be super easy and somehow glamorous. The reality is that you will devote so many hours creating, finding interesting subjects & reading other bloggers’ masterpieces that if you are already a busy person with 3 kids, 2 jobs, and trains 4x/week etc., you do have to be realistic on how much time you can really dedicate to this new passion! Having a schedule is key & most important (for me anyway) is writing your posts in advance when it’s possible.
♥ Quality before Quantity ♥
When I spoke about a schedule earlier, the same applies to your publication agenda: it’s better to post regularly and preferably, maintain a weekly program. Also, you should try to create memorable posts instead of daily ordinary posts. When you become an avid blog reader, it’s easy to pinpoint who was in a rush to post just for the sake of it, without any research or real motivation. Creating your best pieces is important if you want brands/companies to notice you in the long run. After speaking with other bloggers, we all did the same mistake: trying to impress with our frequency and our presence on every social medias available. However, after a while, you realize that it’s not as thrilling anymore and rushing every post becomes a burden more than having fun and sharing your passion
♥ Pictures, Pictures & More Pictures ♥
No matter how spectacular is your post, if you don’t include a ton of pictures, people will not be attracted by your work. It’s plain and simple marketing: catch the eye of your readers with beautiful, vivid images to make sure that they stop on YOUR website. Remember, pictures are worth a thousand words. Researchers say that posts with colourful pictures receive twice as many comments than those without!
If, like myself, you are using your mobile phone to take your pictures, use photo-editing tools to spruce up your images. I personally love PicMonkey but you can also use other ones like Canva. Like I said, a picture is worth a thousand words so show your readers what you’re referring to instead of just writing about it.
Always remember that visual content engages and inspires!!
♥ You Have to Spend Money ♥
Beauty Blogging is expensive: other than the computer, camera or mobile phone that you may already own, you will have to spend a lot of money buying the trendy products! Believe me, even if you try to be frugal, you will spend great amounts in stuff you don’t need and it will end-up in your decluttering posts, unused, a year later!!!
If money is no object, have some fun and truth be told, you will have more views and exposure. If money is tight, stick with drugstore’s products and make your name (remember Finding your Niche?) on uncovering the best that drugstores has to offer.
I noticed that when I started, my most expensive foundation was at 30$ and then, it went to 50$ and now, I recently bought one at 60$! The beauty industry is becoming way more expensive than it used to, and seeing all the new stylish products can create a tendency to compulsive buying, growing excessively your collection and spending a ridiculous amount of money. Many girls become totally broke and indebted while wanting to be the next Temptalia or Makeup & Beauty Blog.
Know and respect your budget, but you will have to spend money before any brand decides to send you products to review.
Thanks for stopping by my lovelies!!!
DISCLAIMER: This is not sponsored. Although some items may have been sent as pr sample, I am under no obligation to review them. Most items I discuss are purchased by me. All opinions expressed are my own and not edited by any companies mentioned.