If by now you are not aware that there is (was) a Color Correcting Trend, you just have to peek Sephora’s color correct section and you’ll see that some major brands launched their own line of color correcting products or colour correcting palette! Ridiculous????
That trend my friends, is purely the result of publicity and marketing …
YouTubers and Bloggers, after receiving loads of sponsored items and samples, have put their own spin on this extreme contouring trend. By adding bright shades of purple, green, yellow and red into the mix, before blending them together to create a better base for foundation, highlighter and all of those normal fun steps in your makeup routine.
If you think that’s new, I’m unfortunately old enough to tell you that I’ve seen “correcting” at least twice before with the same results: products were introduced, products were pushed by incommensurable marketing efforts, and it just died after a few million products were sold, bringing new revenues to large companies. In my perspective anyway, it’s just a way of grabbing a few more dollars of our hard-earned money and benefit for our makeup addiction.
Why do I think it’s a trend that didn’t stick and died?
Every morning, I always follow the same routine: when I do my makeup, I watch Youtube makeup videos and sip 1-2 coffee. As Sephora’s VIB sale is a thing of the past, I’ve been watching a lot of VIB Sale Hauls, to compare and maybe find future acquisitions to add to my collection. After looking at about 20 different hauls, none of these girls bought any Color Correcting products! NONE🇺🇸, NINGUNO🇪🇸, AUCUN🇫🇷, NESSUNO🇮🇹 !!! Real people have spoken, this trend is a no-no, a fluke, a scam. Better focus on real crazes: Highlights are 2016 summer trend, even sculpting is still going strong !
Note: Since I’m a makeup junkie, I’ve been fooled and I couldn’t resist getting some Algenist’s deluxe samples (green & lavender) with two recent purchases.
Why color correcting will not make beauty history …
✮ For someone like me who has already a lot of texture in the face, it’s just adding layers and the result is totally not flattering!
✮ I’ve tested Color Correcting 3 days in a row, using this technique on one side of my face and applying my normal makeup on the other! The result: no visible difference whatsoever.
✮ At the end of the day, it’s getting pricey buying products that have no impact on the final result…
In my humble opinion, this type of technique and products are really for specific needs. It blows my mind that it became THE beauty trend of the season, simply because it has been promoted by every YouTube sensation or brand and tried to make us think that we all should include this in our daily routine. If you love it, that’s cool! I’d love to hear how you colour correct and what for…
That being said my indifference for “Correcting” is not total. I’m a big fan of under eye brighter products which are amazing. It may not be color correcting but it’s still correcting in my book… I apply Becca’s Under Eye Brightening Corrector everyday and I love it! On to the next trend …
Thanks for stopping by my beautiful friends xxx
DISCLAIMER: This is not sponsored. Although some items may have been sent as pr, I am under no obligation to review them. Most items I discuss are purchased by me. All opinions expressed are my own and not edited by any companies mentioned.