When the first Makeup Brand + YouTuber (or Instagram maven) collab started to emerge, I thought it was great that some of the biggest YouTube experts were getting their patent of nobility and therefore Big Brands were noticing them.
A few years later, every month, I feel there is a new collab coming out or in the process of being launched, with every marketing gurus trying to build the hype and excitement! The novelty/originality are not there anymore at all and honestly, I never felt the urge to grab one of these palettes to “encourage” the YT star in question, whether I was a fan or not. I understand from comments that a lot of girls and boys seem to buy these palettes developed by their favourite “Beauty Mentors” as a token of appreciation …
Don’t get me wrong, I’m more than happy for the chosen ones, who for the most part started with nothing and obviously had to work hard (or to be one of the firsts), to get where they are right now! I also get that these Limited Edition palettes are, for some strange reasons, makeup collectors’ items. Not judging, but I surely don’t have the budget to collect makeup palettes: stamps, Star Wars figurines, beer bottles or Justin Beiber’s ingrown nails maybe, but palettes?😜Come On!!! Makeup go bad rather quickly and from a beauty blogger aspect, I can tell you that no one wants to see/read about older palettes since we are literally bombarded with new stuff all the time and the products are getting better and prettier by the minute so, personally, after six months, this palette is old news!
Probably I’m now less inclined to fall on these marketing bandwagons since I bought a boat load of “Limited Editions” before and almost all of them are gathering dust on a shelves somewhere. And believe me, I’m not gazing at my collection or reminiscing of the first time I heard “Don’t Speak” when I look at my UD+Gwen Stefani palette… From an avid consumer and a makeup addict, I’ve evolved into a more reasonable and aware customer and quality-wise, these products often don’t feel up to par! Products made in China, while their normal regular shadows are made in U.S.A for example just don’t feel right to me (Jaclyn Hill X Becca Champagne Pop Eyeshadow palette, ring a bell anyone ???!!!).
Just a few in recent years or upcoming (palettes only) …
I may be the minority here, so I really would like to know your opinion on these collabs. Too many? Awesome? You can’t get enough of them?
DISCLAIMER: This is not sponsored. Although some items may have been sent as pr, I am under no obligation to review them. Most items I discuss are purchased by me. All opinions expressed are my own and not edited by any companies mentioned.